I've been setting up a lot of Facebook events recently...

...and I want to share 14 very important things I've learned. You curious?

Keep reading to find out how you can get my help promoting your next Facebook Event. 😉

Baseline: Before we go any further, you need to be absolutely positive that the event you're advertising is one that people WANT to go to. None of the rest of this newsletter matters if you don't have that piece.

(Read this newsletter for a thought experiment along these lines.)

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1) Make a simple, eye-catching graphic. Focus on high-contrast colors and big text.

For Facebook Events, your graphic actually really matters. As people are scrolling, you have less than a second to get your point across.

Don't take my word for it; check out these two real examples for local markets near me:

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2) Don't give it a cutesy title. Instead, use plain language.

Ex: Don't title it "Back to Jerusalem" or "Set Sail!" Instead, title it "Vacation Bible School in {Town}" — and instead expound on the theme in the description.

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3) Use all 100 title characters. Take the real estate they give you!

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4) If it's free, lead with that! Include "FREE" in the first few words of your title.

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5) Use vertical bars in the title to bullet out your event's "selling points."

Ex: Mornings with Mommy | FREE Story, Song, and Activity for ages 0-5 | at Local Library

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6) If your event happens on a holiday, use the phrase, "{Holiday} in {your town} as the first bit of your title.

Ex: Christmas Eve in BOWLING GREEN | Candlelight Worship | Kid's Activities & Hot Chocolate

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7) In the description, format your first 4 lines as bullet points displaying the primary benefits of your event. Bonus points if you use emojis (bookmark Emojipedia to easily search/copy/paste emojis on desktop).

Ex: Join us on Saturday, May 24th for:

🍔 A picnic lunch

✂️ Take-home kid's crafts

🍋 Fresh-squeezed lemonade from {local business}

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8) Under "Market Your Event," select a category. Parties, foods, and crafts are common categories.

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9) Your tickets link doesn't have to prompt a payment. You can link to a Google Form or landing page.

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10) Give it a boost! The best way to spend money on Facebook is using a Boosted Event. They're super easy to set up and extremely effective. Start with a minimum of $3/day. Crank it up or down depending on the response.

Be sure to uncheck "United States" in the audience section and select your area instead (that sounds silly but people miss this all the time). Use a radius around a point or target by zip code(s).

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11) Encourage real-life people to use the "Invite" button or post the event themselves. This is a really easy way for your congregation or school family to get involved with outreach. The secret is that most of your event responses will come from organic sharing like this, anyway. 🫶

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12) Avoid required RSVPs if you can. This can be a barrier to people—it's enough friction that it will likely keep a non-zero number of people from coming. Unless you truly need a registration or headcount, leave this off.

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13) If you can, give it a full month-long runway. You'll see most of your event responses in the week leading up to the event, but it's helpful social proof for people to see a list of respondents already there.

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Go get after it! As always, my inbox is open.

Psst...

I'm quietly launching a few a-la-carte services! 🤫

These are small-scale, one-off services with maximum impact on your online outreach.

• Maybe you (or someone on your team) is not ready for a complete rebrand.
• Maybe you're plugging along, but you need a little strategy to bolster your efforts.
• Maybe a big project isn't in the budget this year, but you desperately want to try a fresh approach.

​Book one (or multiple) of the following services today & I'll get right to work!

Social Media Template Pack Save time & maintain visual consistency. Includes 10 custom Canva graphics with filler text in portrait & landscape dimensions (20 total templates).

Facebook Event Consult & Promo Get the most out of your next outreach event. Includes an event consult, graphics set, copywriting, and ad targeting on Facebook.

(1) Hour Consultation Get advice about what to do next as you get your name out there. Includes Pre-Meeting Primer, 1-hour consultation, and post-meeting Action Item Brief.

​See prices & book me directly here on my website.

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Have questions before you book? Just reply!