Are you making the most of Facebook Events?

If you're putting on any sort of outreach event in the coming weeks, I'd encourage you to take a few minutes to set up a Facebook Event. Then, use the list below to spread the word! You might be surprised how much visibility you can gain for free (or just a few dollars).

Rule #0: Make absolutely certain that you include a location in your event wherever you can. If you do, you'll automatically be added to the list of events for your city/town, which is fantastic visibility in and of itself.

With that out of the way, here are some other ways to grow your list of RSVPs:

1) Share it to your church/school feed.

2) Share it to your personal feed.

3) Have your staff post it to their personal feeds.

4) Encourage your people (members or families) to use the "invite" feature that's built-in to send the event to a few friends.

5) Ask a few well-connected folks to post it in their neighborhood Facebook groups. I wrote about best practices for groups here.

6) Boost the event. Case study: I put $50 down on the 30 days before an event. The boost has only spent ~$6 so far and I've gotten about 20 people to mark "interested." Remember - there's still 3 weeks and $44 left! I'm notoriously pessimistic about spending money on Facebook, but this is pretty great! (as long as all those people aren't robots, of course...🙄)

If you're curious: For most outreach events, I would recommend targeting women from age 23-60. Then, keep tweaking your targeted location until you hit about 50k TOTAL potential audience members. Depending on the population density of your area, this could be one zip code or ten.

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We'll need the share link for places 7-10. Go to your event, click on the arrow, and then click "Copy Link."

7) Take the share link and pop it in your weekly email newsletter.

8) Take the share link and pop it on your events page on your website.

9) Take the share link and turn it into a QR code. Put the QR code on your mass mailers with the caption "Mark interested on Facebook" or "Get reminders on Facebook."

10) Put the QR code in your bulletin alongside the "blurb" for the event (bonus points if you include #4 in your blurb).

Any other ways you've found to capitalize on Facebook Events?

If you try anything from this list, let me know how it goes!

Until next week,