I love Canva and I feel no shame about that fact.The professional graphic design community loves to make fun of Canva users. I, on the other hand, think Canva is a great tool: an accessible alternative to expensive softwares. If everyone could be a pro at Adobe Illustrator, that would be great! But that's just not reality. As someone who is fairly comfortable with both ends of the software spectrum, I want to teach you a few ways to level up your Canva usage. 1) Instead of the "Lift" text effect, use the "Shadow" text effect.The lift effect automatically applies a black-based shadow behind text. This can be really harsh (and it's a dead giveaway you're using Canva). Instead, use the shadow effect, select a color that's slightly darker than the background, and set the blur to 100. Here's the difference: 2) Eliminate elements and use simpler fonts.Canva can go a bit overboard with their template designs. Try leaning into typography instead of clip art. Although it's counterintuitive, you'll find that your flyers will stand out if you subtract, rather than add, elements. Here's an example: 3) Add a texture or overlay.Search "transparent texture" in the elements section. Play with different options and tweak their transparency. Here's a sample Instagram post: If you have a little budget to play with, you can check out Creative Market and search "transparent overlay" or "texture." Any PNG file can be purchased and imported into Canva to use again and again. Were any of these tips new to you? Do you have a favorite Canva "hack"? Hit reply and tell me! Until next week, |
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Are you making the most of Facebook Events? If you're putting on any sort of outreach event in the coming weeks, I'd encourage you to take a few minutes to set up a Facebook Event. Then, use the list below to spread the word! You might be surprised how much visibility you can gain for free (or just a few dollars). Rule #0: Make absolutely certain that you include a location in your event wherever you can. If you do, you'll automatically be added to the list of events for your city/town, which...
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