A couple easy posts to add to the rotation:Social media gets a lot easier (and a lot less time-consuming) when you have a posting routine. (Ex: "I always post the sermon on Monday, a devotion on Wednesday, and a Sunday preview on Friday.") Check out these post ideas and pick out a few to try. Remember that our primary goal when it comes to social media is to create posts people want to share. It's not about post frequency, it's about post quality. Idea One: Sunday PreviewIn the image, display date, the words "Sunday Preview" (or give it your own name), and your church name. In the caption, briefly describe this Sunday's service theme or sermon title, the section of scripture you'll be digging into, and your service time(s) and location. When? Every Friday or Saturday. ___ Idea Two: Community Event RoundupIn the image, display 1-3 family-friendly community events going on in your town that week. In the caption, have a consistent tagline explaining your "why" behind putting together a post like this. Most churches' mission statements include ideas along the lines of grow/gather/go — this is the go piece. Express that idea in your own words. When? Incorporate weekly on Monday — be consistent so that people start to watch out for it! ___ Idea Three: Phone Screenshot w/ Call-To-ActionIn Canva, you can search "phone frame" in the elements section. Incorporate that frame, a bit of text, and your website into a post. Take a screenshot on your own phone, airdrop/upload it to Canva, and drop it in the frame. Some ideas for your call-to-action: follow us on Instagram, check out our website, give an offering online, download our app, leave a prayer request, etc. When? Make a bunch with different calls to action and schedule them monthly, rotating between each. ___ Example from Living Stone Arvada Idea Four: Carousel devotionIf you're writing devotional content for another platform like email or print, repurpose it into a few carousel slides. BOLD a few phrases or sentences to keep it easy-to-read. Be sure to include your website on each carousel slide. In the caption, offer a brief bit of context or the full scripture passage. When? Incorporate weekly or as often as you write devotions. ___ Idea Five: FAQIn the image, mock up a search bar. In it, write a common question. This might be a question from your BIC or a deep question related to a recent event. In the caption, explain the answer briefly. Think about including a mention of your Bible Information Class if it's appropriate. When? Incorporate weekly. ___ Idea Six: Sermon/devotion quoteIn the image, print a section of a sermon or devotion that can stand alone. Include your website & any graphics that fit into your brand. In the caption, expand on the context, the scripture passage, and what to do next (like watch the full sermon). When? Incorporate weekly. ___ Idea Seven: Scripture + Simple TruthIn the image, use your brand's fonts and colors to make a pretty quote graphic. In the caption, accompany it with a simple phrase describing what the verse means for the reader's day. (Example for John 3:16: "God's love isn't earned. He loved you first.") Think about tying it in to the upcoming week's service theme, do a weekly Psalm, or make it seasonal. When? As often as you can 🤍 Remember you can get free Canva Pro as a nonprofit! Still building up your Canva prowess? Remember that I offer custom Canva template packs on my website. Do you have any go-to social media templates or routines? Hit that reply button and let me know! Until next week, |
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Ready to get off of Meta? Me too. Click to watch a summary with extended FAQs! This past week, I had a meeting with a representative from the ad agency that holds all of Bible Gateway's ad placements. You know Bible Gateway, right? The Bible reading website & app that, like, everyone uses? They have banner ads that flash around the page. You can buy those placements for a relatively low price. I, of course, thought this was intriguing. But why advertise to people who are already Christians?...
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...