I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Never wonder what to write about again
This is one of those things that feels illegal to know.Today I want to take a minute to highlight a resource I use regularly in my work that, somehow, I've never shared with you. ð§ Keep reading for 3 applications you can use this week.
This website crawls both search engines and, nowadays, AI models to display what people are looking for related to any given topic. It's super interesting and super free. (The advanced plan is paid but I've never found it necessary for basic research.) Give it a try. Head to Answer the Public, create a free account, and try searching a term like "baptism," "christian school," or anything else you're â Here are 3 applications:1) Scroll down to the "People also ask from Google" section for unlimited content ideas and study topics. See below: â 2) Along the top bar, click "AI Models" and look for the "Navigational" category. These terms should be infused into your Google Business Profile description as they lead people to a physical location. â 3) If you notice that search volume is high and Cost-per-click is low for a particular search term, consider running advertisements for that term in your area. â Those come to mind right away, but I'm sure you'll come up with more! Reply and let me know. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to turn any paper-and-pen scribble into a dynamic Canva icon... I know the right people will geek out over this one with me ðĪŠ Instead of reading: Follow along with my video tutorial! What do I mean when I say "Canva icon"? Well, it's like this: You can change the icon's color freely -- not just changing the shade of the image You can scale it up really large without losing image quality Have you noticed that when you use elements on Canva some of them follow these rules and some do not?...
Here's an idea to build off of YouTube views you're already getting: Do you know how many times I've heard the following from pastors I work with? "Yeah, we put my sermons on YouTube. People will visit church and say they've been watching for a couple weeks before they attend for the first time, so that's been good." So. many. times. This is amazing! What an awesome demonstration of how the internet can be used to remove barriers to an in-person connection (which is, of course, the ultimate...
If I know anything about you... ...you're coming leadership conference in a little over a week. ððð Pin this email to the top of your inbox so it's handy when you're ready to jot down your goals over a little Chicago cocktail. ððð Not coming to Leadership Conference? We'll miss you! I think you'll still like this, though, so keep reading... Back in 2023, I was impressed by the number of actionable tools and tactics shared in just the five breakouts I attended at Leadership Conference. That's...