If I know anything about you......you're coming leadership conference in a little over a week. 📌📌📌 Pin this email to the top of your inbox so it's handy when you're ready to jot down your goals over a little Chicago cocktail. 📌📌📌 ​
Not coming to Leadership Conference? We'll miss you! I think you'll still like this, though, so keep reading... ​ Back in 2023, I was impressed by the number of actionable tools and tactics shared in just the five breakouts I attended at Leadership Conference. That's not counting the hotel lobby discussions among friends, the flight-back conversations with my husband, the debriefing among staff... Soooo much good stuff. I'm expecting much of the same this year. So much good stuff that it almost became... too much. Scribbles on paper scraps, random QR codes I scanned and links I lost, and even more ideas that were never captured at all. ​ I developed the tool that I would have loved to have in 2023 and I wanted to share it. It's simple: type in your 30, 60, 120, and 180 day targets... ...and receive an email on those days with a reminder of what you set out to do. ​ Will this ensure that you take action on what you learn? No. Only you can do that. But it's better than your notepad getting forgotten in the trunk of your car after the drive home! ​ Totally free. Share it with a colleague or college friend you'll see there. ​ (Not attending Leadership Conference? You can still use this tool as a fresh 2026 starting line. It's really just a 6-month goal notification system.) ​
​ Or Scan the QR code below... ​ Or Forward this email to someone you know ​ Any features you want added? Reply and let me know! I upgraded my Zapier account so we're basically unstoppable now. 💪 We'll be back to regularly scheduled digital marketing content shortly. I recognize that this is only tangentially related to my typical subject matter, but I still wanted to share! Until next week, |
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You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...