How to 100x your reach on social media


I was writing a presentation recently and realized something huge...

You're not ready for this 👀


As a business account, your follower reach is between 1.5% and 3%.

Translation: If your business has 1000 social media followers, 22 of them will see your post.

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As a personal account, your reach is between 20% and 50%.

Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it...

Translation: If you have 1000 social media followers, 350 of them will see your post.

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🧮 So, let's crunch some numbers (STICK WITH ME!):

If you have 100 members at your church...

who each have 100 followers or friends...

and they each repost your church's post to their story...

your post will reach 3,500 people.

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22 vs. 3,500? 👀

^THIS is why it's important to create content that people want to share.

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This isn't a "hack"! This is word of mouth advertising -- which is far and away the most powerful tool the church has always and will always have.

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Ideas for ultra-sharable content:

  • A bold statement or question
  • A timely, appropriate response to a current event
  • Scripture graphics with a nice design
  • Local community engagement events or partnerships with local businesses
  • Practical how-tos ("3 ways to do a 15-minute Bible study")
  • Seasonal/holiday content

How does this knowledge shape how you plan your social media posts?

Let me know and help me brainstorm by replying!

Until next week,

Grace Ungemach

I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.

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