I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to 100x your reach on social media
I was writing a presentation recently and realized something huge...You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. ​ As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them will see your post. ​ 🧮 So, let's crunch some numbers (STICK WITH ME!): If you have 100 members at your church... who each have 100 followers or friends... and they each repost your church's post to their story... your post will reach 3,500 people. ​ 22 vs. 3,500? 👀 ^THIS is why it's important to create content that people want to share. ​ This isn't a "hack"! This is word of mouth advertising -- which is far and away the most powerful tool the church has always and will always have. ​ Ideas for ultra-sharable content:
How does this knowledge shape how you plan your social media posts? Let me know and help me brainstorm by replying! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...