I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to 100x your reach on social media
I was writing a presentation recently and realized something huge...You're not ready for this ð As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. â As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them will see your post. â ð§Ū So, let's crunch some numbers (STICK WITH ME!): If you have 100 members at your church... who each have 100 followers or friends... and they each repost your church's post to their story... your post will reach 3,500 people. â 22 vs. 3,500? ð ^THIS is why it's important to create content that people want to share. â This isn't a "hack"! This is word of mouth advertising -- which is far and away the most powerful tool the church has always and will always have. â Ideas for ultra-sharable content:
How does this knowledge shape how you plan your social media posts? Let me know and help me brainstorm by replying! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to turn any paper-and-pen scribble into a dynamic Canva icon... I know the right people will geek out over this one with me ðĪŠ Instead of reading: Follow along with my video tutorial! What do I mean when I say "Canva icon"? Well, it's like this: You can change the icon's color freely -- not just changing the shade of the image You can scale it up really large without losing image quality Have you noticed that when you use elements on Canva some of them follow these rules and some do not?...
Here's an idea to build off of YouTube views you're already getting: Do you know how many times I've heard the following from pastors I work with? "Yeah, we put my sermons on YouTube. People will visit church and say they've been watching for a couple weeks before they attend for the first time, so that's been good." So. many. times. This is amazing! What an awesome demonstration of how the internet can be used to remove barriers to an in-person connection (which is, of course, the ultimate...
This is one of those things that feels illegal to know. Today I want to take a minute to highlight a resource I use regularly in my work that, somehow, I've never shared with you. ð§ Keep reading for 3 applications you can use this week. Click to go to Answerthepublic.com This website crawls both search engines and, nowadays, AI models to display what people are looking for related to any given topic. It's super interesting and super free. (The advanced plan is paid but I've never found it...