I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to 100x your reach on social media
I was writing a presentation recently and realized something huge...You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them will see your post. 🧮 So, let's crunch some numbers (STICK WITH ME!): If you have 100 members at your church... who each have 100 followers or friends... and they each repost your church's post to their story... your post will reach 3,500 people. 22 vs. 3,500? 👀 ^THIS is why it's important to create content that people want to share. This isn't a "hack"! This is word of mouth advertising -- which is far and away the most powerful tool the church has always and will always have. Ideas for ultra-sharable content:
How does this knowledge shape how you plan your social media posts? Let me know and help me brainstorm by replying! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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