I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to 100x your reach on social media
I was writing a presentation recently and realized something huge...You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. ​ As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them will see your post. ​ 🧮 So, let's crunch some numbers (STICK WITH ME!): If you have 100 members at your church... who each have 100 followers or friends... and they each repost your church's post to their story... your post will reach 3,500 people. ​ 22 vs. 3,500? 👀 ^THIS is why it's important to create content that people want to share. ​ This isn't a "hack"! This is word of mouth advertising -- which is far and away the most powerful tool the church has always and will always have. ​ Ideas for ultra-sharable content:
How does this knowledge shape how you plan your social media posts? Let me know and help me brainstorm by replying! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...
ShowIt is my favorite website platform for clients. Why? It's affordable, easy to use, and completely customizable. If you want to give it a try (and you have that do-it-yourself spirit), I made a very simple, one-page, "blank canvas" church website that I'd like to gift to you. Check it out! Go to demo website Here's your quick-start guide: 1) Create an account on ShowIt and subscribe. Use my code graceungemach for a free month (you can cancel before you get charged, if you'd like). 2) Use...