I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Oh look, Grace has yet another side quest
Did you know?The whataboutjesus.com website ranks #1 for the search term, "first 5 books of the bible," a term that received 6,600 searches in the US last month. The wels.net website ranks #1 for the search term "family devotions," a term that received 880 searches in the US last month. The wels.net website ranks #1 for the search term "lutherans vs. methodists," a term that received 1,300 searches in the US last month. ...this is only the beginning of the list. ​ 🤔 What if we had a way to capitalize on all of this awesome traffic? A way to connect these real people with real congregations? ​ What if the family devotion page had a popup that said, "Enjoying our family devotions? Find a kids ministry in your area." ...and the first 5 books of the bible page had a popup that said "We have in-person Bible classes all over the US — find one near you." ...and the lutherans vs. methodists page had a popup that said, "Still have questions? Contact a pastor." Something like this? To be clear, no one has asked me to do this. This is a personal side quest. 🤠​ In order to build it, I need 3 things: time, access to an advanced AI model, and access to a customizable chat widget. All three of these things cost money. Would you be willing to support this project and help me funnel more traffic into local congregations? Click here. I wouldn't ask if this wasn't 1) an expensive tool to develop and 2) potentially very worth the effort. ​ What do you think of this concept? Do you have any ideas for implementation on your own website or in other spots across the web? Just reply! 📨 |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...
Sometimes the best marketing is a new & improved event! Here are a few small ways to tweak your event plan. Ask yourself if any of these apply to your events to give them a refresh in 2026. 1) Simplify it! Most of the time, advertising fewer things will attract more attention. It's counterintuitive, but it works. Think about it: If you came across a busy Facebook event or flyer with 250 words describing your event in minute detail... Vs. "Visit 123 Main Street this weekend for a free pumpkin...