I've been designing a lot of postcards lately.

I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon.

Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this):

1) Ditch the paragraph and write for the eye.

Take the paragraph of descriptive information that you'd like to put on your postcard and analyze it. Find 3 primary points. Give each of them a single sentence description. If you'd like, give each of them an icon in a contrast color.

​

2) Give at least a full quarter of the card to a brief and strong call to action.

Take time to think about ONE thing that your readers would like to do or see next. Then, make it impossible to miss.

Ideas:

• Browse the website
• Follow your Instagram
• Get a text or email reminder
• Sign up for a weekly resource
• Go to Spotify or YouTube for messages
• Go to a new visitor guide
• Book a school tour
• Text or call the pastor or principal

If you use a QR code, include the web address in writing as well.

​

3) If you send postcards regularly, opt to use your own design (on at least one side) every time.

Those template Christmas and Easter designs are convenient and pretty, but...

...they inhibit your ability to develop brand recognition over time.

If you only get half a second of people's attention every six months, the only way you can become a blip on their radar is through visuals, not text.

The simplest way to do this: If you love your logo, give it a full side of the postcard with a thick band & text along the bottom:

Here are some postcard designs from other industries that I really love:

​

Until next week,