I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
3-step process for writing "blurbs" for bulletins, social media, or email
"People don't read ads.
People read what interests them.
Sometimes it's an ad."
- Copywriting, Third Edition by Gyles Lingwood & Mark Shaw
The next time you need to spread the word to your people, keep these things in mind while writing your "blurb":
1) "The less personal, the less interesting." (also a quote from Copywriting)
Discuss benefits, not facts.
Check out this example:
2) Write everything you want to say. Then, challenge yourself to make it shorter. Then, challenge yourself to make it shorter (again).
...Because human brains will avoid anything even remotely intimidating.
(I bet you didn't even read the first graphic. This ^ is why.)
Let's take the outcome from step 1 and improve it.
3) Use your text editor.
Make the primary message pop with bold text or a different color.
Also, use your "Enter" button generously.
Let's take our final "blurb" and make it easier on the eyes.
We just took:
Parent-teacher conferences are fast approaching. Conferences begin next week and continue throughout the rest of October. Expect to meet with your child's teacher for 25-30 minutes to discuss their performance during Quarter 1. You can choose to meet at school or over coffee downtown. The sign-up form can be found on our website.
...and made it into:
Communication is key.
Parent-teacher conferences are two-way conversations about the strengths and needs of your child.
Our goal?
You leave feeling supported and heard.
Choose your time: BibleAcademy.org
Now that's a PT conference I'd want to sign up for!
Until next week!
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....