Here's a content idea for your weekly newsletter:Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay attention to the {brackets}, because there are a few places where you'll need to plug in your own relevant information. Otherwise, just copy & paste! Introduction: Over the next few weeks, we'll be looking at 5 different ways you can use our online tools to share your faith and your {church/school}. Here's idea #1... Week 1: Send a sermon to a friend. Have you ever had a conversation with a friend about a challenge in their life—then Pastor's sermon that Sunday spoke precisely to that point? {Copy the link to the Sermon page on our website//Share the link on Spotify//Send the YouTube or Facebook} to them with a short, thoughtful message. Week 2: Repost our posts to your stories! Every week, we put up posts on Facebook and Instagram. If a particular post or devotional thought resonates with you, we'd encourage you to repost it to your stories! It's a quick and easy way to share our account with your friends. Week 3: Use the Invite button on one of our Facebook events. When we set up an event on Facebook (like our {insert example here}), you'll find an "Invite" button on the right side of the event page. When you click that, Facebook will pull up a list of your friends. You can choose a few that might enjoy attending and it will send them an invitation. Week 4: Leave a Google review. More Google Reviews on our business make it more likely that we'll show up in Google searches like "{church/school} near me" or "{church/school} in {city}". If you have a few minutes, leave a review {here}. Week 5: Post in a local online group. Are you an active member of your neighborhood's Facebook group or an avid Nextdoor browser? {If we're putting on an event you think your neighbors would enjoy//If you think your neighbors would enjoy our school}, consider posting a casual message to the boards. There you have it! Sometimes we assume people are choosing not to do these things, when they might just need a reminder that these tools exist (and they're not at all scary to use!). Do you have more ideas? Just reply ✉️ Until next week, |
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...