When it comes to social media, I simply cannot live without these tools:1) Texture or background graphicsPick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here. 2) A clip-on bluetooth microphoneUse this tool whenever you record video offsite to filter out background noise. You can get everyone's opinion on the very best option on YouTube. Most options are under $100. 3) Canva Pro (or invest time into securing your free account as a nonprofit)Canva is where all of my social media creation happens. Having unlimited access to all of their pro features makes life so much easier. As a nonprofit, you can secure a free Pro account with just a bit of paperwork and red tape. It's worth it, I promise! 4) A stock library that doesn't look like a stock libraryMy favorite stock library is Death to Stock (psst: sign up for their 14-day free trial, then pretend to cancel and they'll offer you two months for free 🤫). Photos on this site are taken by photographers that don't typically shoot for commercial purposes—in other words—the photos look more natural. Another note: The Noun Project is a great place to find icons. 5) A handwritten fontPick out one handwritten-looking font to be your signature accent font. Something scribble-y like this adds a lot of personality and friendliness to your posts and won't put you out more than ~$35. Here's an example: + A free tool I use for social media all the time: Download the Flora appPerhaps you start designing your social media posts and spend far too much time tweaking the tiniest little things. Suddenly, your afternoon is gone. Perhaps you find yourself procrastinating the social media posts you've committed to posting. Nothing has been posted in a couple months. Though it's a generic productivity app, Flora has helped me jumpstart my social media batching sessions numerous times. Give it a go! Is there something on this list that stood out to you? Try it and let me know how you like it! Until next week, |
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Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...
I've been setting up a lot of Facebook events recently... ...and I want to share 14 very important things I've learned. You curious? Keep reading to find out how you can get my help promoting your next Facebook Event. 😉 Baseline: Before we go any further, you need to be absolutely positive that the event you're advertising is one that people WANT to go to. None of the rest of this newsletter matters if you don't have that piece. (Read this newsletter for a thought experiment along these...
My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...