I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The 5 best investments to make if you run social media
When it comes to social media, I simply cannot live without these tools:1) Texture or background graphicsPick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here. 2) A clip-on bluetooth microphoneUse this tool whenever you record video offsite to filter out background noise. You can get everyone's opinion on the very best option on YouTube. Most options are under $100. 3) Canva Pro (or invest time into securing your free account as a nonprofit)Canva is where all of my social media creation happens. Having unlimited access to all of their pro features makes life so much easier. As a nonprofit, you can secure a free Pro account with just a bit of paperwork and red tape. It's worth it, I promise! 4) A stock library that doesn't look like a stock libraryMy favorite stock library is Death to Stock (psst: sign up for their 14-day free trial, then pretend to cancel and they'll offer you two months for free 🤫). Photos on this site are taken by photographers that don't typically shoot for commercial purposes—in other words—the photos look more natural. Another note: The Noun Project is a great place to find icons. 5) A handwritten fontPick out one handwritten-looking font to be your signature accent font. Something scribble-y like this adds a lot of personality and friendliness to your posts and won't put you out more than ~$35. Here's an example: + A free tool I use for social media all the time: Download the Flora appPerhaps you start designing your social media posts and spend far too much time tweaking the tiniest little things. Suddenly, your afternoon is gone. Perhaps you find yourself procrastinating the social media posts you've committed to posting. Nothing has been posted in a couple months. Though it's a generic productivity app, Flora has helped me jumpstart my social media batching sessions numerous times. Give it a go! Is there something on this list that stood out to you? Try it and let me know how you like it! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...
Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...