Build a newbie's Know/Like/Trust factor with an email automationIn my humble opinion, the ideal digital marketing flow for organizations like yours looks like this: You have an engaging website with strong Search Engine Optimization ⬇️ People find you on Google as they search for "church/school near me" ⬇️ On your website, you offer something of value in exchange for someone's email ⬇️ When they subscribe, a new subscriber automation kicks off ⬇️ Over a series of days, weeks, or months, you build their know/like/trust factor until they visit you in-person! This is an extremely practical, proven, and low-maintenance approach to digital marketing. It doesn't make you a slave to the Instagram algorithm. You won't go broke on Facebook ads. You'll always own your email list. Sound like something you want to try? Assuming you have your SEO sorted out (tips here) and a strong lead magnet (30 ideas for churches/schools), give it a go! Whether you use Kit, MailChimp, or another email service provider, there should be a way to set up a series of emails to trigger whenever someone subscribes to your email newsletter. My recommendations for writing your new subscriber automation:
Remember: this is only worth the effort if you have a website and lead magnet that organically attracts subscribers. If you're not there yet, take some time to work on those foundational pieces. As always - email me if you need help! Until next week, |
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You all have really loved my Pinterest boards for business cards & brochures... It's time to look at a whole bunch of merch inspo. 😍 You'll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your gears turning. Browse my board The content of this board could be used in a variety of ways: Items on sale to your people so they can "rep" their church or school New visitor gifts Small disposable or...
It's been a while since we went FULL nerd-mode. Today's the day, ladies & gentlemen. 🤓 This past week, I was asked a question: "Can you make the livestream button only show up on Sunday mornings?" Well, of course! Do I have any idea how to do that? No! Will I figure it out? Yes! And I did! Why do this? We wanted to make a BIG RED BUTTON show up on the homepage of the church's website so that a few older, home-bound members could easily find the link. BUT—we didn't really want this slightly...
Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas: Scan for 7 SMS devotions leading up to Easter morning Scan to see the breakfast menu Scan for an email reminder on Good Friday RSVP for the egg hunt on Facebook Scan for Holy...