I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
A proven email strategy you can run in your sleep
Build a newbie's Know/Like/Trust factor with an email automationIn my humble opinion, the ideal digital marketing flow for organizations like yours looks like this: You have an engaging website with strong Search Engine Optimization ⬇️ People find you on Google as they search for "church/school near me" ⬇️ On your website, you offer something of value in exchange for someone's email ⬇️ When they subscribe, a new subscriber automation kicks off ⬇️ Over a series of days, weeks, or months, you build their know/like/trust factor until they visit you in-person! This is an extremely practical, proven, and low-maintenance approach to digital marketing. It doesn't make you a slave to the Instagram algorithm. You won't go broke on Facebook ads. You'll always own your email list. Sound like something you want to try? Assuming you have your SEO sorted out (tips here) and a strong lead magnet (30 ideas for churches/schools), give it a go! Whether you use Kit, MailChimp, or another email service provider, there should be a way to set up a series of emails to trigger whenever someone subscribes to your email newsletter. My recommendations for writing your new subscriber automation:
Remember: this is only worth the effort if you have a website and lead magnet that organically attracts subscribers. If you're not there yet, take some time to work on those foundational pieces. As always - email me if you need help! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
It can feel yucky to set quantitative goals when your primary goal is to simply love people... I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to your mission are not mutually exclusive. For example: Instead of telling your congregation members to invite their friends to Christmas Eve, set a SMART goal along the lines of,...
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...