I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Full-length Mission & Ministry presentation
The Church Marketing Playbook: Throwing Wide Open Your Digital Front DoorsIt was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here's the description shared with attendees: The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors Within the next 4 to 40 months, you can confidently say you'll be carving out Saturday mornings for church workdays, receiving emails titled, "Re: New lawnmower" from your grounds elder, and vacuuming cheerios off the red carpet in the back pews. Why? Because you care deeply about your message and want to see it represented well to your community. Are you equally as confident about the time, staffing, or money you'll allocate toward representing your message online? Expect a formulaic, no-nonsense, checklist-style approach to crafting a strong digital outreach strategy at any scale, no matter your resources. The organizers were gracious enough to give me permission to share my talk with all of you. I hope you enjoy it!
Remember that my audience was a group of pastors-to-be. You may have to take my recommendations and tweak them to your suit own unique context. Questions? Just reply. |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
A while back... ...I posted in the WELS Intersections Facebook group offering to critique/improve a logo. I had a lot of interest, so THANK YOU if you submitted yours. If this newsletter gets a positive response, I hope to do more in the coming months. Our subject today is the logo for St. Mark Ministries in De Pere & Green Bay, Wisconsin. If anyone from St. Mark is reading this, you won't hurt my feelings if you dislike what I come up with. 😉 I thank you for allowing me to do this! Here's...
I'm working on materials for my presentation at Mission & Ministry next week... While I'm at it, I thought I'd share this resource with you. Have you ever sat down to formulate a plan for promoting an upcoming event and thought... "Where should I begin?" Then... you get overwhelmed by all of your options, procrastinate, and end up throwing $30 at Facebook 6 days out from the event? This timeline & checklist was written to infuse a little more intention and strategy into that process. You'll...
Don't go digital for digital's sake. Go digital for the humans on the other side of the screen. Here are 10 ways that the internet intersects with traditional Word of Mouth interactions. 1) Write stuff that makes sense to share publicly. If someone reposts your graphic on their Instagram story, they, in essence, just sent that sentiment to each of their 500 followers. Take a look at this Instagram account. Pastors write enough content to create something along these lines—and, yet, many...