I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Google's New Update gives you an easy win...
You guys know how much I love Google My Business profiles...
If you're new around here, here's some required reading: 4 Components of an Unstoppable Google My Business profile.
As of October 2023, you can make that *5 Components.
Here's what they changed:
You can now link your social media profiles directly to your Google My Business profile.
Remember that Google likes to boost real, active businesses (and nonprofits) in search results. Social media is a sign that you have something real to offer your community - and you are actively trying to spread the word! (or the Word, in our case... 😉)
Step 1) Get onto your Google My Business profile by signing in here (or just Google yourself if you're browsing in Chrome with an email that's connected as an admin).
Step 2) Edit your profile.
Step 3) Find the Contact tab. Then, find Social profiles.
Step 4) Click Add and select the correct platform. Then, link to your page.
Save - and you're done! That was easy. In my mind, Facebook & YouTube are platforms that most churches and schools can add. Take <10 minutes on this fine Friday to give yourself a boost in the Google-verse.
Until next Friday,
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Ready to get off of Meta? Me too. Click to watch a summary with extended FAQs! This past week, I had a meeting with a representative from the ad agency that holds all of Bible Gateway's ad placements. You know Bible Gateway, right? The Bible reading website & app that, like, everyone uses? They have banner ads that flash around the page. You can buy those placements for a relatively low price. I, of course, thought this was intriguing. But why advertise to people who are already Christians?...
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...