Google's New Update gives you an easy win...


You guys know how much I love Google My Business profiles...

If you're new around here, here's some required reading: 4 Components of an Unstoppable Google My Business profile.

As of October 2023, you can make that *5 Components.

Here's what they changed:


You can now link your social media profiles directly to your Google My Business profile.

Remember that Google likes to boost real, active businesses (and nonprofits) in search results. Social media is a sign that you have something real to offer your community - and you are actively trying to spread the word! (or the Word, in our case... 😉)

Step 1) Get onto your Google My Business profile by signing in here (or just Google yourself if you're browsing in Chrome with an email that's connected as an admin).

Step 2) Edit your profile.

Step 3) Find the Contact tab. Then, find Social profiles.

Step 4) Click Add and select the correct platform. Then, link to your page.

Save - and you're done! That was easy. In my mind, Facebook & YouTube are platforms that most churches and schools can add. Take <10 minutes on this fine Friday to give yourself a boost in the Google-verse.

Until next Friday,

Grace Ungemach

I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.

Read more from Grace Ungemach

It can feel yucky to set quantitative goals when your primary goal is to simply love people... I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to your mission are not mutually exclusive. For example: Instead of telling your congregation members to invite their friends to Christmas Eve, set a SMART goal along the lines of,...

I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...

Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...