If you're new around here, here's some required reading: 4 Components of an Unstoppable Google My Business profile.
As of October 2023, you can make that *5 Components.
Here's what they changed:
You can now link your social media profiles directly to your Google My Business profile.
Remember that Google likes to boost real, active businesses (and nonprofits) in search results. Social media is a sign that you have something real to offer your community - and you are actively trying to spread the word! (or the Word, in our case... 😉)
Step 1) Get onto your Google My Business profile by signing in here (or just Google yourself if you're browsing in Chrome with an email that's connected as an admin).
Step 2) Edit your profile.
Step 3) Find the Contact tab. Then, find Social profiles.
Step 4) Click Add and select the correct platform. Then, link to your page.
Save - and you're done! That was easy. In my mind, Facebook & YouTube are platforms that most churches and schools can add. Take <10 minutes on this fine Friday to give yourself a boost in the Google-verse.
Until next Friday,
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I read some e-commerce advice the other day that got me thinking... Someone I follow on Instagram has had great success selling website planning worksheets as an onramp to her business courses and consulting services. She knows her repeat customer rate is 60% (which is insanely high in e-commerce). Once someone buys her $5 printable worksheet, they're highly likely to buy her $300 course, then some of them will buy her group and private consulting. The advice that piqued my interest? "Don't...
How to turn any paper-and-pen scribble into a dynamic Canva icon... I know the right people will geek out over this one with me 🤪 Instead of reading: Follow along with my video tutorial! What do I mean when I say "Canva icon"? Well, it's like this: You can change the icon's color freely -- not just changing the shade of the image You can scale it up really large without losing image quality Have you noticed that when you use elements on Canva some of them follow these rules and some do not?...
Here's an idea to build off of YouTube views you're already getting: Do you know how many times I've heard the following from pastors I work with? "Yeah, we put my sermons on YouTube. People will visit church and say they've been watching for a couple weeks before they attend for the first time, so that's been good." So. many. times. This is amazing! What an awesome demonstration of how the internet can be used to remove barriers to an in-person connection (which is, of course, the ultimate...