A while back......I posted in the WELS Intersections Facebook group offering to critique/improve a logo. I had a lot of interest, so THANK YOU if you submitted yours. If this newsletter gets a positive response, I hope to do more in the coming months. Our subject today is the logo for St. Mark Ministries in De Pere & Green Bay, Wisconsin. If anyone from St. Mark is reading this, you won't hurt my feelings if you dislike what I come up with. 😉 I thank you for allowing me to do this! Here's what they currently use: Some thoughts off the bat:
My ideas (see my Pinterest inspo board here 💡):
The result: I dropped the saturation on their existing colors and brought in a few neutrals and a charcoal gray (instead of black). The result is a more sophisticated, mature, regal palette. I found a more polished, modern font (Adobe Clean Bold) and paired it with an all-caps subhead font (Adobe Clean UX Bold): Put it all together: Do you think I accomplished my goals? If I gave this a bit more time, I would build it out with multiple iterations on this primary logo, a cool brand pattern, and maybe some sub-icons to represent their values or ministries. Perhaps I'd create a more saturated version for the school with a more literal lion illustration. Perhaps I'd make a neat animation for them to use at the beginning of their YouTube videos. Thanks for reading! Until next week, |
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My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...
I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...