I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Three ways to make the most of an easter postcard
Sending out Easter postcards?Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scanIdeally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas:
2) Give your other annual events a little real estate.Especially if it's your practice to send out regular mailers, begin creating brand recognition by mentioning your other annual events. Less than 2% of recipients will take action (attend the event or scan the QR code) as a result of your mailer, but 72% of recipients will read it. So—what's the next best thing to attending or scanning the QR? Leave a little breadcrumb that someone might remember 3 months from now when they see your soccer camp flyer... or 6 months from now when they get your Christmas mailer. "Oh yeah, this is the church that does x..." Down in the corner, on the back of the postcard, add something like: 3) Cut out half the text. Then, cut out some more.Less is more when it comes to, well, almost every graphic ever! A block of text can make the human brain kind of shut down 🤖, so keep things brief. Hit the high points and consider using small visual icons to represent as much as possible. Evaluate this... ...versus this... The second one is much more easily digestible, yes? 4) + BONUS TIP: Design smarter, not harder.If you're not using one of the Foundation's themes, and you're not confident in your own design skills, use something that someone else has created:
Share your Easter designs with me! I'd love to see them 😍 |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...
Two free Adobe Express tools you'll return to again & again! You'll need to create a free account with your email. Once you're logged in, here are a few links to bookmark for watermark-free downloads. Add subtitles to short social media videos You don't want any fancy bells or whistles—you just want to plop some captions on a video and then download it without a watermark. Is that too much to ask? Did you know? At least 50% of Reels watchers view videos with their sound off. If you're doing...
Here's the tiniest little tweak you can make to your YouTube videos... ...to increase organic reach in your local area. Did you know? YouTube is the second largest search engine. Second only to Google Search itself. There's some discourse about Google Images actually being second and YouTube being third. You can decide where you'd like to land. Blah blah blah 🤓 Either way... YouTube has been called "the search engine of the future" by many and that's one of the reasons I place such a high...