I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Three ways to make the most of an easter postcard
Sending out Easter postcards?Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scanIdeally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas:
2) Give your other annual events a little real estate.Especially if it's your practice to send out regular mailers, begin creating brand recognition by mentioning your other annual events. Less than 2% of recipients will take action (attend the event or scan the QR code) as a result of your mailer, but 72% of recipients will read it. So—what's the next best thing to attending or scanning the QR? Leave a little breadcrumb that someone might remember 3 months from now when they see your soccer camp flyer... or 6 months from now when they get your Christmas mailer. "Oh yeah, this is the church that does x..." Down in the corner, on the back of the postcard, add something like: 3) Cut out half the text. Then, cut out some more.Less is more when it comes to, well, almost every graphic ever! A block of text can make the human brain kind of shut down 🤖, so keep things brief. Hit the high points and consider using small visual icons to represent as much as possible. Evaluate this... ...versus this... The second one is much more easily digestible, yes? 4) + BONUS TIP: Design smarter, not harder.If you're not using one of the Foundation's themes, and you're not confident in your own design skills, use something that someone else has created:
Share your Easter designs with me! I'd love to see them 😍 |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Ready to get off of Meta? Me too. Click to watch a summary with extended FAQs! This past week, I had a meeting with a representative from the ad agency that holds all of Bible Gateway's ad placements. You know Bible Gateway, right? The Bible reading website & app that, like, everyone uses? They have banner ads that flash around the page. You can buy those placements for a relatively low price. I, of course, thought this was intriguing. But why advertise to people who are already Christians?...
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...