I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Three ways to make the most of an easter postcard
Sending out Easter postcards?Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scanIdeally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas:
2) Give your other annual events a little real estate.Especially if it's your practice to send out regular mailers, begin creating brand recognition by mentioning your other annual events. Less than 2% of recipients will take action (attend the event or scan the QR code) as a result of your mailer, but 72% of recipients will read it. So—what's the next best thing to attending or scanning the QR? Leave a little breadcrumb that someone might remember 3 months from now when they see your soccer camp flyer... or 6 months from now when they get your Christmas mailer. "Oh yeah, this is the church that does x..." Down in the corner, on the back of the postcard, add something like: 3) Cut out half the text. Then, cut out some more.Less is more when it comes to, well, almost every graphic ever! A block of text can make the human brain kind of shut down 🤖, so keep things brief. Hit the high points and consider using small visual icons to represent as much as possible. Evaluate this... ...versus this... The second one is much more easily digestible, yes? 4) + BONUS TIP: Design smarter, not harder.If you're not using one of the Foundation's themes, and you're not confident in your own design skills, use something that someone else has created:
Share your Easter designs with me! I'd love to see them 😍 |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You all have really loved my Pinterest boards for business cards & brochures... It's time to look at a whole bunch of merch inspo. 😍 You'll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your gears turning. Browse my board The content of this board could be used in a variety of ways: Items on sale to your people so they can "rep" their church or school New visitor gifts Small disposable or...
It's been a while since we went FULL nerd-mode. Today's the day, ladies & gentlemen. 🤓 This past week, I was asked a question: "Can you make the livestream button only show up on Sunday mornings?" Well, of course! Do I have any idea how to do that? No! Will I figure it out? Yes! And I did! Why do this? We wanted to make a BIG RED BUTTON show up on the homepage of the church's website so that a few older, home-bound members could easily find the link. BUT—we didn't really want this slightly...
It took me far too long to learn this: Sometimes when we look at a web page, we can tell that something is off, but we can't put our finger on exactly what. This could be a host of things, but most often it's a problem with the sizes of your text. Either the wrong proportions, too many font sizes, and/or not enough negative space. Today I'll teach you a quick fix that will make your website pages or long-form text look just right. Here's what I mean. Picture these as sections on your website:...