I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Three ways to make the most of an easter postcard
Sending out Easter postcards?Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scanIdeally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas:
β 2) Give your other annual events a little real estate.Especially if it's your practice to send out regular mailers, begin creating brand recognition by mentioning your other annual events. Less than 2% of recipients will take action (attend the event or scan the QR code) as a result of your mailer, but 72% of recipients will read it. Soβwhat's the next best thing to attending or scanning the QR? Leave a little breadcrumb that someone might remember 3 months from now when they see your soccer camp flyer... or 6 months from now when they get your Christmas mailer. "Oh yeah, this is the church that does x..." Down in the corner, on the back of the postcard, add something like: β 3) Cut out half the text. Then, cut out some more.Less is more when it comes to, well, almost every graphic ever! A block of text can make the human brain kind of shut down π€, so keep things brief. Hit the high points and consider using small visual icons to represent as much as possible. Evaluate this... ...versus this... The second one is much more easily digestible, yes? β 4) + BONUS TIP: Design smarter, not harder.If you're not using one of the Foundation's themes, and you're not confident in your own design skills, use something that someone else has created:
Share your Easter designs with me! I'd love to see them π β |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
My recommended email marketing approach includes: One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. βοΈ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup...
I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URLβor the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...