My recommended email marketing approach includes:One email to your members/insiders every week (much like a traditional newsletter) and One email to every email address you've ever been given consent to contact. ☝️ That's the one we're talking about today. You can hear me talk about this approach in more detail in my Mission & Ministry presentation on the Speaking page on my site. (Starts around 24:40) This second weekly email can contain almost anything: from a short devotion to a roundup of community events to scripture journaling prompts to Christian parenting tips... the list goes on. The idea is to pick a consistent subject that your community will enjoy and publish it every week. The goal is that those on your list gain enough touch points (Rule of Seven) with your organization that they consider joining you in-person. Here are 20 (yes, t w e n t y) reasons this is a good idea:
Have I convinced you? Don't get overwhelmed by doing this. I'm talking about something that can be written in 20 minutes or less. If you have trouble thinking creatively about what your weekly email could be, just reply! |
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....
Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...