I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You might be losing traffic doing this...
Today, I'm sharing one simple change that will retain site traffic.Here's it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site. Why? One article I read about this topic called those social icons "candy colored exit signs." Once you have someone on your site, don't encourage them to leave! When these icons are in your header or near your main menu, they are taking up valuable real estate and giving visitors a path to continue their internet browsing elsewhere. Instead, place them at the bottom of your site, in your footer, so that they have the option to connect on socials after you've communicated your primary message. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to do search engine optimization on your website by yourself If you're DIY-ing your website or you just want to try your hand at a tune-up, follow the steps below to start to improve your own SEO (Search Engine Optimization). We do these things so that Google can understand what your site is all about. The ultimate goal is that Google knows how to recommend your site to people who are looking for an organization like yours! #1: Write custom page title and descriptions. This is the most...
My new website is live! Ever since I launched my site in 2023, I've been looking forward to the day I could give it the love it deserved. It really has been a labor of love, and I'm so thrilled to share it with you today! Here's what's different (and the strategy behind each change): I added a new section to my site: a blog! Over the next few months, I'm going to copy over all of my past newsletters into this section. Right now, my archive is stored in my email service provider's ecosystem....
Is AI going to kill Google Search? Oh no! I've seen a lot of discourse about this issue recently. As a marketer, this has the potential to disrupt almost everything I've built my and my clients' platforms on. But - keep reading to understand why you don't have to worry: So what's happening, exactly? Maybe if you've googled something recently, you've seen the AI Overview at the top of the page. Here's an example: My husband and I recently purchased a home (yay!) and I was looking up how much...