I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You might be losing traffic doing this...
Today, I'm sharing one simple change that will retain site traffic.Here's it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site. Why? One article I read about this topic called those social icons "candy colored exit signs." Once you have someone on your site, don't encourage them to leave! When these icons are in your header or near your main menu, they are taking up valuable real estate and giving visitors a path to continue their internet browsing elsewhere. Instead, place them at the bottom of your site, in your footer, so that they have the option to connect on socials after you've communicated your primary message. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Ready to get off of Meta? Me too. Click to watch a summary with extended FAQs! This past week, I had a meeting with a representative from the ad agency that holds all of Bible Gateway's ad placements. You know Bible Gateway, right? The Bible reading website & app that, like, everyone uses? They have banner ads that flash around the page. You can buy those placements for a relatively low price. I, of course, thought this was intriguing. But why advertise to people who are already Christians?...
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...