Today, I'm sharing one simple change that will retain site traffic.

Here's it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site.

Why?

One article I read about this topic called those social icons "candy colored exit signs."

Once you have someone on your site, don't encourage them to leave!

When these icons are in your header or near your main menu, they are taking up valuable real estate and giving visitors a path to continue their internet browsing elsewhere.

Instead, place them at the bottom of your site, in your footer, so that they have the option to connect on socials after you've communicated your primary message.

Until next week,

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