I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You might be losing traffic doing this...
Today, I'm sharing one simple change that will retain site traffic.Here's it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site. Why? One article I read about this topic called those social icons "candy colored exit signs." Once you have someone on your site, don't encourage them to leave! When these icons are in your header or near your main menu, they are taking up valuable real estate and giving visitors a path to continue their internet browsing elsewhere. Instead, place them at the bottom of your site, in your footer, so that they have the option to connect on socials after you've communicated your primary message. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....
Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...
I've been setting up a lot of Facebook events recently... ...and I want to share 14 very important things I've learned. You curious? Keep reading to find out how you can get my help promoting your next Facebook Event. 😉 Baseline: Before we go any further, you need to be absolutely positive that the event you're advertising is one that people WANT to go to. None of the rest of this newsletter matters if you don't have that piece. (Read this newsletter for a thought experiment along these...