I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You might be losing traffic doing this...
Today, I'm sharing one simple change that will retain site traffic.Here's it is: If you have social media links in your main menu at the top of your site, go ahead and move them to the footer at the bottom of your site. Why? One article I read about this topic called those social icons "candy colored exit signs." Once you have someone on your site, don't encourage them to leave! When these icons are in your header or near your main menu, they are taking up valuable real estate and giving visitors a path to continue their internet browsing elsewhere. Instead, place them at the bottom of your site, in your footer, so that they have the option to connect on socials after you've communicated your primary message. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
It can feel yucky to set quantitative goals when your primary goal is to simply love people... I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to your mission are not mutually exclusive. For example: Instead of telling your congregation members to invite their friends to Christmas Eve, set a SMART goal along the lines of,...
I was writing a presentation recently and realized something huge... You're not ready for this 👀 As a business account, your follower reach is between 1.5% and 3%. Translation: If your business has 1000 social media followers, 22 of them will see your post. As a personal account, your reach is between 20% and 50%. Think about times when you've posted an Instagram story and scrolled through the number of people who viewed it... Translation: If you have 1000 social media followers, 350 of them...
Here's a content idea for your weekly newsletter: Here's a little extra content for you to plug into the next few weeks of regular communication to your people. Maybe you can add it to a portion of your newsletter or send out a quick mass text for the next few weeks. This content shows people five ways to use your online presence to amplify their word-of-mouth outreach. This is education for your insiders, not your prospects—so make sure you properly filter any communications you send. Pay...