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30 better ways to say "click here"
It's the little things...Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events... Using phrases like "Click here" or "Learn more" on your website or social media pages isn't always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are five tips to help increase clicks and generate buzz when sharing links: Tip #1: Reframe the sign-up.If you're linking to a sign-up form, avoid a button that simply says "sign up." Why? Your reader has no idea what will happen when they click that link. Will it automatically sign them up to volunteer? 😨 Worst case scenario: they discover a page that says, "Thanks for signing up! See you Saturday!" Oops! Now how do I tell Pastor I didn't actually mean to do that? If they're not sure they can commit yet, this anxiety could keep them from clicking. Even just clicking something that says "sign up" feels, psychologically, like a big step for someone who's on the fence. Instead, disclose what they'll see when they click the button: "See volunteer shifts" "Choose a convenient time" "View online registration" "Fill out the RSVP online" "Take me to {platform}" Ex: Take me to Google Forms "Select your role" ​ Tip #2: Learn more about what, exactly?Often, I see a church or school share every possible important piece of information and finish their blurb with a "learn more" button. Why, exactly, would someone want to 'learn more'? Unless someone is ultra-invested in your ministry or has a lot of extra time on their hands, I can assume you're not going to generate much interest. Instead, withhold 1 or 2 important pieces of information. Then, make those your buttons: "See childcare details" "See location & get directions" "See pictures from the event" "Check upcoming dates" "Meet the presenters" "See service times" ​ Tip #3: Bring the reward to the forefront.Think about the best-case scenario for your reader and use that as motivation to click. "Download a printable version" "Listen on your favorite app" "Send me text reminders" "Click to copy the sharable link" "Meet over coffee" "Connect with community" ​ Tip #4: Bring the objection to the forefront.Think about the most common objection your audience might have to clicking on your link. Address it! "Read in <1 minute" "Receive quarterly email updates (no spam, we promise)" "Registration is free" "Subscribe now, unsubscribe at any time" "Bookmark for later" "Your information is safe: see privacy policy" ​ Tip #5: Just use a more relevant verb."Browse the Team Store" "Secure your spot" "Access the PDF" "Explore our curriculum" "Watch the recap video" "Open {platform}" Ex: Open PowerSchool Poke around your website, emails, and Facebook page. Do you see any spots where you could create a more engaging call to action? Try this next time you share a link and let me know how it goes! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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