I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
What should your Facebook page header look like?
Here are 3 ideas for the header of your Facebook page:This is valuable real estate! Everyone who visits your page sees this first. What kind of impression do you want to make? Here are 3 ideas in order of least to most effort: 1) A candid photo of your communityI've said it once, I'll say it again: You cannot go wrong with happy, smiling faces! Ideally, this is candid, not posed. 2) Your logo with textAnother option is your logo with some simple text underneath. The background can be a solid color, a texture, or an image (just make sure to have strong contrast against the background). The text can be your mission statement, your location, service time(s), and/or your website url. Make sure the logo/text combo doesn't take up too much real estate. Leave a generous border (see template below). Otherwise, it may be the victim of an unfortunate crop on some mobile screens. 3) Rotate it seasonallyMake your header a simple promotion for your next big thing. For churches, this could be Advent/Lent worship times. For schools, this could be enrollment or graduation dates. When I say simple, I mean it! Don't info dump in this space. This isn't a replacement for your other promotional strategies, but a simple way to contribute to the Magic of 7 (and demonstrate that you're on top of things). Things your header should not be:
Here's a Canva file that's cropped to the correct dimensions for a Facebook Header (as of October 2024). Play around a bit!
Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I love Canva and I feel no shame about that fact. The professional graphic design community loves to make fun of Canva users. I, on the other hand, think Canva is a great tool: an accessible alternative to expensive softwares. If everyone could be a pro at Adobe Illustrator, that would be great! But that's just not reality. As someone who is fairly comfortable with both ends of the software spectrum, I want to teach you a few ways to level up your Canva usage. 1) Instead of the "Lift" text...
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