I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
30 lead magnet ideas for churches
30 Lead Magnet Ideas for Churches
A while back, I wrote a newsletter about lead magnets. Read it here.
30,000 foot view if you don't want to read the old newsletter:
A lead magnet is some digital resource that you offer in exchange for contact information.
Ex: You receive a 20% off coupon code when you sign up for Old Navy emails.
Please keep this in mind: Once you have someone's email, you should give it the utmost respect. If someone you've never met gives you their email, avoid sending them the signup for Thursday's potluck.
Have a separate email list for newbies and only send them things they would find relevant or valuable.
30 ideas for schools coming next week :)
Children-Specific
Do you have a landing page for a VBS or summer camp? At the bottom of the page, say, "Sign up for email updates to receive ______ and $5 off your registration."
- A week's worth of children's bedtime devotionals
- Bible fun-fact quizzes for kids
- Printable coloring pages featuring Bible characters (Maybe you have a congregation member who is a talented illustrator... alternatively, you can search "public domain bible coloring pages" and use anything you find.)
- Scripture-based crossword puzzles and word searches (Lots of online generators available)
- Printable prayer journal for kids
- Templates/instructions for at-home bible-themed crafts
- Family-friendly recipe book with before-dinner prayers
- Printable bookmarks with Bible verses
- Bible-themed music playlist for children
- Printable memory verse cards
General/Other
On your homepage, add a lead magnet to your email signup. Say, "Sign up for weekly updates and receive _____ in your inbox right away."
- A week of daily devotionals on a popular topic
- Guided prayer journal in PDF format
- SOAP method study template (See below!)
- Desktop wallpapers with Bible verses
- Advent/Lent devotional calendar with daily scripture readings
- Reflection prompts for personal devotion
- Recorded Zoom Bible studies
- A list of favorite Bible apps or devotional apps
- A summer Bible reading challenge
- Book recommendations from the Pastor
- Bible timeline infographic
- Study notes for popular Bible passages (including insight into the original language or historical context)
- Yearly Bible reading plan
- A word study template
- Scripture memorization challenges
- Bible commentary recommendations
- Beginner Bible reading plan
- Sermon notes template
- Printable scripture cards and instructions for how to laminate them
- Online Bible study resource recommendations
I made you a SOAP Method worksheet template. If you think your audience would enjoy this, slap your logo on it and give lead magnets a try yourself!
| Customize the template |
Need help setting it up? Just reply.
Until next week,
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...
ShowIt is my favorite website platform for clients. Why? It's affordable, easy to use, and completely customizable. If you want to give it a try (and you have that do-it-yourself spirit), I made a very simple, one-page, "blank canvas" church website that I'd like to gift to you. Check it out! Go to demo website Here's your quick-start guide: 1) Create an account on ShowIt and subscribe. Use my code graceungemach for a free month (you can cancel before you get charged, if you'd like). 2) Use...