A while back, I wrote a newsletter about lead magnets. Read it here.
30,000 foot view if you don't want to read the old newsletter:
A lead magnet is some digital resource that you offer in exchange for contact information.
Ex: You receive a 20% off coupon code when you sign up for Old Navy emails.
Please keep this in mind: Once you have someone's email, you should give it the utmost respect. If someone you've never met gives you their email, avoid sending them the signup for Thursday's potluck.
Have a separate email list for newbies and only send them things they would find relevant or valuable.
30 ideas for schools coming next week :)
Do you have a landing page for a VBS or summer camp? At the bottom of the page, say, "Sign up for email updates to receive ______ and $5 off your registration."
On your homepage, add a lead magnet to your email signup. Say, "Sign up for weekly updates and receive _____ in your inbox right away."
I made you a SOAP Method worksheet template. If you think your audience would enjoy this, slap your logo on it and give lead magnets a try yourself!
Customize the template |
Need help setting it up? Just reply.
Until next week,
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
When it comes to social media, I simply cannot live without these tools: 1) Texture or background graphics Pick something that represents your brand or series theme. Odds are, you can find a large collection of graphics for <$15 total that will totally level up your design game. I added a folded paper texture on top of this simple quote graphic. Here are a couple to get your gears turning: Tree rings, folded paper, stone, mountains/landscapes, vintage paper; or use your own search terms here....
Since I did my webinar in 2023,... ...a lot has changed about this process! Here's what I've learned: To remind you, the benefits of the Google Grant for nonprofits include free access to Google Workspace (custom email addresses, Drive storage, docs, slides, etc...) and 120k in Google Search ads, among other things. I've helped quite a few clients get set up with this grant and I've learned a few tips along the way. I want to share those with you today. 1) Buckle up for a hurry-up-and-wait...
I've been setting up a lot of Facebook events recently... ...and I want to share 14 very important things I've learned. You curious? Keep reading to find out how you can get my help promoting your next Facebook Event. 😉 Baseline: Before we go any further, you need to be absolutely positive that the event you're advertising is one that people WANT to go to. None of the rest of this newsletter matters if you don't have that piece. (Read this newsletter for a thought experiment along these...