If you're new to the newsletter:
What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone's email address. I wrote more about it in this newsletter.
Last week I wrote 30 lead magnet ideas for churches. Find that here.
Arguably, schools have even more reason to implement lead magnets in their marketing strategy. Let's say a mom isn't ready to book a tour, but she sure would love your printable snow day activity book.
Now you have her email and can invite her to your next open house.
I've said it before, I'll say it again:
Once you have someone's email, you should give it the utmost respect. If someone you've never met gives you their email, avoid sending them the frantic 2-hour delay announcement. *immediate unsubscribe*
Have a separate email list for newbies and only send them things they would find relevant or valuable.
Ok - here we go:
I can bet that your teachers already have these, or similar, files in their bag of tricks. Ask them!
High school-specific:
Anything spark your imagination? Try it out and let me know how it works!
Until next Friday!
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
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