Here's the tiniest little tweak you can make to your YouTube videos......to increase organic reach in your local area. Did you know? YouTube is the second largest search engine. Second only to Google Search itself. There's some discourse about Google Images actually being second and YouTube being third. You can decide where you'd like to land. Blah blah blah 🤓 Either way... YouTube has been called "the search engine of the future" by many and that's one of the reasons I place such a high priority on it... Even encouraging you to devote time to YouTube before other social media platforms like Facebook or Instagram (more on that in my Mission & Ministry presentation that you can watch here). Churches and schools, in many ways, need to act like local businesses online. It's your hope and prayer that people who are, well, anywhere, but ideally physically in your location interact with your content. One way to do that is to work on your YouTube SEO (Search Engine Optimization). Give this a try to boost your YouTube SEO: As you upload to YouTube, you may want to consider taking the extra 8 seconds (no joke), to tag your location. To do this, as you upload your video, look for the "Show More" button. Then, scroll until you see "Recording date and location." Search for your city or town in the box. Now, when you look at your video after it has uploaded, you'll see the location hyperlinked near the description. ​ As with most of these "hacks," I can't promise that this will be a silver bullet. In fact, I can promise you it won't be. The real "silver bullet" is uploading high-quality content consistently. Yeah, that takes a lot longer than 8 seconds unfortunately. But, as a general principle, as a "local business," —air quotes— you should be denoting your location wherever possible. Adding an additional onramp for people to discover you, especially when it takes so little effort, never hurts! Give it a try and keep an eye on your analytics. Let me know how it goes! Until next week, |
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I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...
Two free Adobe Express tools you'll return to again & again! You'll need to create a free account with your email. Once you're logged in, here are a few links to bookmark for watermark-free downloads. Add subtitles to short social media videos You don't want any fancy bells or whistles—you just want to plop some captions on a video and then download it without a watermark. Is that too much to ask? Did you know? At least 50% of Reels watchers view videos with their sound off. If you're doing...