Here's the tiniest little tweak you can make to your YouTube videos......to increase organic reach in your local area. Did you know? YouTube is the second largest search engine. Second only to Google Search itself. There's some discourse about Google Images actually being second and YouTube being third. You can decide where you'd like to land. Blah blah blah 🤓 Either way... YouTube has been called "the search engine of the future" by many and that's one of the reasons I place such a high priority on it... Even encouraging you to devote time to YouTube before other social media platforms like Facebook or Instagram (more on that in my Mission & Ministry presentation that you can watch here). Churches and schools, in many ways, need to act like local businesses online. It's your hope and prayer that people who are, well, anywhere, but ideally physically in your location interact with your content. One way to do that is to work on your YouTube SEO (Search Engine Optimization). Give this a try to boost your YouTube SEO: As you upload to YouTube, you may want to consider taking the extra 8 seconds (no joke), to tag your location. To do this, as you upload your video, look for the "Show More" button. Then, scroll until you see "Recording date and location." Search for your city or town in the box. Now, when you look at your video after it has uploaded, you'll see the location hyperlinked near the description. As with most of these "hacks," I can't promise that this will be a silver bullet. In fact, I can promise you it won't be. The real "silver bullet" is uploading high-quality content consistently. Yeah, that takes a lot longer than 8 seconds unfortunately. But, as a general principle, as a "local business," —air quotes— you should be denoting your location wherever possible. Adding an additional onramp for people to discover you, especially when it takes so little effort, never hurts! Give it a try and keep an eye on your analytics. Let me know how it goes! Until next week, |
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You all have really loved my Pinterest boards for business cards & brochures... It's time to look at a whole bunch of merch inspo. 😍 You'll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your gears turning. Browse my board The content of this board could be used in a variety of ways: Items on sale to your people so they can "rep" their church or school New visitor gifts Small disposable or...
It's been a while since we went FULL nerd-mode. Today's the day, ladies & gentlemen. 🤓 This past week, I was asked a question: "Can you make the livestream button only show up on Sunday mornings?" Well, of course! Do I have any idea how to do that? No! Will I figure it out? Yes! And I did! Why do this? We wanted to make a BIG RED BUTTON show up on the homepage of the church's website so that a few older, home-bound members could easily find the link. BUT—we didn't really want this slightly...
Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that's likely to pique your particular community's interest. Here are a few ideas: Scan for 7 SMS devotions leading up to Easter morning Scan to see the breakfast menu Scan for an email reminder on Good Friday RSVP for the egg hunt on Facebook Scan for Holy...