I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
Complete this website eval in <1 minute
The quickest test you can perform on your website:I was a little long-winded last week, so I have a quick tip for you this Friday. 🤔 How many words do you have on your website's homepage?Is it the right number? Find out:Click and drag to highlight all the text on your homepage. Copy it.
Paste it all into this tool:
You want to shoot for 400-600 words. Read more about that number here (or just give it a google). This is not a hard-and-fast rule, as confirmed in the article above. Instead, this is a healthy litmus test to make sure you're providing enough information to engage the user on the other side of the screen (and teach Google what you're all about). Most homepages that come across my desk have between 25 and 100 words, which, in my opinion, is rarely enough to inform & engage. If you find yourself far beneath 400 word threshold, think about content you could add to your homepage. Maybe a "Meet the Principal" section or a description of your current Bible study series... If you find yourself far surpassing the 600 word guideline, consider what you could trim to make things more concise and digestible. What are your thoughts? Do you feel you're serving your target audience with a different number of words? Show me! Let's talk about it. Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I love Canva and I feel no shame about that fact. The professional graphic design community loves to make fun of Canva users. I, on the other hand, think Canva is a great tool: an accessible alternative to expensive softwares. If everyone could be a pro at Adobe Illustrator, that would be great! But that's just not reality. As someone who is fairly comfortable with both ends of the software spectrum, I want to teach you a few ways to level up your Canva usage. 1) Instead of the "Lift" text...
Are you making the most of Facebook Events? If you're putting on any sort of outreach event in the coming weeks, I'd encourage you to take a few minutes to set up a Facebook Event. Then, use the list below to spread the word! You might be surprised how much visibility you can gain for free (or just a few dollars). Rule #0: Make absolutely certain that you include a location in your event wherever you can. If you do, you'll automatically be added to the list of events for your city/town, which...
Here are 3 ideas for the header of your Facebook page: This is valuable real estate! Everyone who visits your page sees this first. What kind of impression do you want to make? Here are 3 ideas in order of least to most effort: 1) A candid photo of your community I've said it once, I'll say it again: You cannot go wrong with happy, smiling faces! Ideally, this is candid, not posed. 2) Your logo with text Another option is your logo with some simple text underneath. The background can be a...