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You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...