I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The 3 things I did to get my website to rank #1 one month after launch
Showing up on Google might be easier than you think.Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah... jargon alert. I'll break it down: Low-competition: Do some googling to find a search term that doesn't return many relevant results. Ideally, this is a real need in your community that you are trying to fill. Long tail: The more specific you can get, the better. This usually involves using more words to drill down to a specific result. This graphic from Semrush illustrates it well: Trying to rank for a Google search of "school" is really, really hard. There's far too much competition. Additionally, it's not clear what the user is really looking for - preschool? high school? Trying to rank for "Private elementary school" is easier. Trying to rank for "Private elementary school with aftercare" is easiest. < that's a long tail keyword 👉 Take your time and do your research. Remember that the keyword you choose should be low-competition, long tail, and something you are uniquely suited to provide. Once you've chosen your keyword... 2) Place this keyword in your page title. Your page title is what shows up in the tab for your page. Make sure your homepage isn't just titled, "Home," but something more specific that includes your keyword. An example for a church might be:
An example for a school might be:
3) Place this keyword in your meta description. Your meta description is what shows up as the little paragraph beneath your link on a Google search: Wondering how to change your titles and descriptions? 🕵️ Every web builder is different. In Showit or Squarespace (the builders I use for all my clients), it's found in page settings > SEO. It will look something like this: If you need help finding these settings, shoot me an email! I'll be happy to do some investigating with you. Give this a try and email me with your results in 3 weeks. You might be surprised! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
How to turn any paper-and-pen scribble into a dynamic Canva icon... I know the right people will geek out over this one with me 🤪 Instead of reading: Follow along with my video tutorial! What do I mean when I say "Canva icon"? Well, it's like this: You can change the icon's color freely -- not just changing the shade of the image You can scale it up really large without losing image quality Have you noticed that when you use elements on Canva some of them follow these rules and some do not?...
Here's an idea to build off of YouTube views you're already getting: Do you know how many times I've heard the following from pastors I work with? "Yeah, we put my sermons on YouTube. People will visit church and say they've been watching for a couple weeks before they attend for the first time, so that's been good." So. many. times. This is amazing! What an awesome demonstration of how the internet can be used to remove barriers to an in-person connection (which is, of course, the ultimate...
This is one of those things that feels illegal to know. Today I want to take a minute to highlight a resource I use regularly in my work that, somehow, I've never shared with you. 🧐 Keep reading for 3 applications you can use this week. Click to go to Answerthepublic.com This website crawls both search engines and, nowadays, AI models to display what people are looking for related to any given topic. It's super interesting and super free. (The advanced plan is paid but I've never found it...