I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The 3 things I did to get my website to rank #1 one month after launch
Showing up on Google might be easier than you think.Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah... jargon alert. I'll break it down: Low-competition: Do some googling to find a search term that doesn't return many relevant results. Ideally, this is a real need in your community that you are trying to fill. Long tail: The more specific you can get, the better. This usually involves using more words to drill down to a specific result. This graphic from Semrush illustrates it well: Trying to rank for a Google search of "school" is really, really hard. There's far too much competition. Additionally, it's not clear what the user is really looking for - preschool? high school? Trying to rank for "Private elementary school" is easier. Trying to rank for "Private elementary school with aftercare" is easiest. < that's a long tail keyword 👉 Take your time and do your research. Remember that the keyword you choose should be low-competition, long tail, and something you are uniquely suited to provide. Once you've chosen your keyword... 2) Place this keyword in your page title. Your page title is what shows up in the tab for your page. Make sure your homepage isn't just titled, "Home," but something more specific that includes your keyword. An example for a church might be:
An example for a school might be:
3) Place this keyword in your meta description. Your meta description is what shows up as the little paragraph beneath your link on a Google search: Wondering how to change your titles and descriptions? 🕵️ Every web builder is different. In Showit or Squarespace (the builders I use for all my clients), it's found in page settings > SEO. It will look something like this: If you need help finding these settings, shoot me an email! I'll be happy to do some investigating with you. Give this a try and email me with your results in 3 weeks. You might be surprised! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
I have a font-buying addiction. I'm no stranger to Creative Market's font section. Getting to classify my impulse purchases as business expenses? Dangerous. Sometimes, though, it's nice to have a fallback that's completely free. If your brand does not have defined font styles and you're hoping to become a little more consistent, this might be a great place to start. Here are five of my favorite free typefaces, suggestions for how to use them, and a handy tip for getting your sizing just...
Let's dive into a crash course on all things domains. Boring? Maybe. Likely to be useful to you at some point down the road? Definitely! First, what's a domain? A domain is a fancy name for your URL—or the link to the homepage of your website. It's also what your custom emails would live on. Ex: churchname.com, principal@schoolname.com Domains typically cost between $20 and $40 per year to maintain ownership. Pretty cheap. For this reason, people will commonly buy the .com, .org, and .net...
Two free Adobe Express tools you'll return to again & again! You'll need to create a free account with your email. Once you're logged in, here are a few links to bookmark for watermark-free downloads. Add subtitles to short social media videos You don't want any fancy bells or whistles—you just want to plop some captions on a video and then download it without a watermark. Is that too much to ask? Did you know? At least 50% of Reels watchers view videos with their sound off. If you're doing...