I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The 3 things I did to get my website to rank #1 one month after launch
Showing up on Google might be easier than you think.Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah... jargon alert. I'll break it down: Low-competition: Do some googling to find a search term that doesn't return many relevant results. Ideally, this is a real need in your community that you are trying to fill. Long tail: The more specific you can get, the better. This usually involves using more words to drill down to a specific result. This graphic from Semrush illustrates it well: Trying to rank for a Google search of "school" is really, really hard. There's far too much competition. Additionally, it's not clear what the user is really looking for - preschool? high school? Trying to rank for "Private elementary school" is easier. Trying to rank for "Private elementary school with aftercare" is easiest. < that's a long tail keyword 👉 Take your time and do your research. Remember that the keyword you choose should be low-competition, long tail, and something you are uniquely suited to provide. Once you've chosen your keyword... 2) Place this keyword in your page title. Your page title is what shows up in the tab for your page. Make sure your homepage isn't just titled, "Home," but something more specific that includes your keyword. An example for a church might be:
An example for a school might be:
3) Place this keyword in your meta description. Your meta description is what shows up as the little paragraph beneath your link on a Google search: Wondering how to change your titles and descriptions? 🕵️ Every web builder is different. In Showit or Squarespace (the builders I use for all my clients), it's found in page settings > SEO. It will look something like this: If you need help finding these settings, shoot me an email! I'll be happy to do some investigating with you. Give this a try and email me with your results in 3 weeks. You might be surprised! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
You don't have a system if it's not written down. Let's start 2026 strong with a clear direction and system for communicating online and in print! Take 45 minutes to sit down with my new Brand Direction template. This is NOT just a brand guide: there may be some sections you aren't expecting 👀 I created a one-page template for you to use as you refresh your approach in the new year. It's similar to my old brand guide with a few new (and critical) sections added. Click here to make a copy on...
I've been putting in hours on this tool over the past few weeks. As a part of this project, I've visited a. lot. of church websites. Unless I can figure out how to automate this process, I'll be getting around to all 1,200. Maybe yours is next 👀 I've noticed: many, if not most, of the websites I've visited are relatively empty. There is usually a homepage with less than 25 words of basic info, a single sentence or graphic for an upcoming special event, and a Contact page. I don't fault anyone...
I've mentioned this concept in the past, but it's time to deep-dive. I'm calling it: The Long Conversation Method. Catchy, I know. Reply with better ideas, please. 😂 Let's start here. Think about all the ways the outside world can find you: Social media Your website Online ads A booth at festivals & farmer's markets Outreach events Print marketing: mailers, flyers, brochures, posters... What do all these channels have in common? They're all momentary. Someone visits your website for 2...