I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
The 3 things I did to get my website to rank #1 one month after launch
Showing up on Google might be easier than you think.Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah... jargon alert. I'll break it down: Low-competition: Do some googling to find a search term that doesn't return many relevant results. Ideally, this is a real need in your community that you are trying to fill. Long tail: The more specific you can get, the better. This usually involves using more words to drill down to a specific result. This graphic from Semrush illustrates it well: Trying to rank for a Google search of "school" is really, really hard. There's far too much competition. Additionally, it's not clear what the user is really looking for - preschool? high school? Trying to rank for "Private elementary school" is easier. Trying to rank for "Private elementary school with aftercare" is easiest. < that's a long tail keyword 👉 Take your time and do your research. Remember that the keyword you choose should be low-competition, long tail, and something you are uniquely suited to provide. Once you've chosen your keyword... 2) Place this keyword in your page title. Your page title is what shows up in the tab for your page. Make sure your homepage isn't just titled, "Home," but something more specific that includes your keyword. An example for a church might be:
An example for a school might be:
3) Place this keyword in your meta description. Your meta description is what shows up as the little paragraph beneath your link on a Google search: Wondering how to change your titles and descriptions? 🕵️ Every web builder is different. In Showit or Squarespace (the builders I use for all my clients), it's found in page settings > SEO. It will look something like this: If you need help finding these settings, shoot me an email! I'll be happy to do some investigating with you. Give this a try and email me with your results in 3 weeks. You might be surprised! Until next week, |
Grace Ungemach
I offer digital marketing education written with ministry in mind. Subscribe to my free, weekly newsletter to learn something new every Friday.
A few people have mentioned this to me, so I simply had to investigate... Have you gotten ads for Church Candy? Church Candy was started by a man who built an ad agency in a different field. He pivoted and decided to use his skills within the church. He promises that he can get new visitors into your church using online ads. How does he do this? His team will run ads for you on Facebook & Instagram with the primary goal of gathering leads. What's a lead? A lead is someone who sees your ad and...
I've been designing a lot of postcards lately. I let people know about a $1.5k matching grant a few weeks ago through Outreach.com. I also work with a lot of churches that are having their launch services soon. Because of this, I've been working on lots of postcard designs and here is the general idea behind the template I use (that makes web traffic do this): 1) Ditch the paragraph and write for the eye. Take the paragraph of descriptive information that you'd like to put on your postcard...
ShowIt is my favorite website platform for clients. Why? It's affordable, easy to use, and completely customizable. If you want to give it a try (and you have that do-it-yourself spirit), I made a very simple, one-page, "blank canvas" church website that I'd like to gift to you. Check it out! Go to demo website Here's your quick-start guide: 1) Create an account on ShowIt and subscribe. Use my code graceungemach for a free month (you can cancel before you get charged, if you'd like). 2) Use...